UPI DeepLinks

The simplest payment link experience

Embed payment details, share on any channel—WhatsApp, SMS or email—and get paid in just two clicks with UPI.








← Bharat Telecom

This chat is with the official business account of “Bharat Telecom”. Tap for more info.

Hello, Asha!

Your telephone bill of ₹830 for the month of August is due this week. Click the button below to pay.

Pay Now

Verifying payment...


Payment received for the month of August.

Thank you for your patronage! Have a nice day!


Acme Bank Ltd

UPI logo

Bharat Telecom


Share links on any channel

Create links with payment details and send them over any channel—WhatsApp, email, SMS and more.

Create a Pay button

Embed a pay button in your app with pre-defined details like bill amount and receiver details.

Tapping the button pulls up all UPI apps on the customer’s phone. They select one and make the payment, and you get notified when the payment is done.

Print a QR

Print a QR code with the receiver details, so that customer can enter a custom amount.

Scanning the QR displays only the receiver details, and lets the customer enter an amount of their choice. You get notified when the payment is done.

What is a UPI DeepLink?

With over 1 billion+ transactions per month, the UPI gateway is a popular choice for digital payments. UPI is a real-time, instant payment system developed by NPCI, that enables instant transfer of funds.

A UPI link is embedded with pre-defined payment details that supports all UPI apps on a customer’s phone, such as Google Pay, PhonePe, PayTM and more. We use standard NPCI guidelines to create UPI links, that allow you to pass details like bill amount or receiver account and collect payments.

How is Collect BBPS different from Collect UPI DeepLinks and Collect PhonePe?
Collect BBPSCollect PhonePeUPI DeepLinks
Collect bill payments from all of BharatCollect EMI payments on PhonePeCollect via UPI payment links
~300 million users200 million+ users125 million+ across all UPI apps
Biller and customer can initiate paymentBiller and customer can initiate paymentOnly merchant can initiate payment
Go live in under a monthGo live in about a weekGo live in 48 hours

Who is a Merchant?

An entity that generates bills for goods / services and wants to collect payments on the UPI gateway—called a Merchant as per NPCI.

What is NPCI?

National Payments Corporation of India, or NPCI for short, is the developer of the UPI gateway and provider of settlement services to banks (for any transactions on the UPI gateway). Banks can then settle payments to merchant accounts.

What role do banks and Setu play?

Banks are authorised by RBI to onboard new Merchants on UPI gateway. Setu acts as a bridge between banks and Merchants, offering simplified integration and compliance, with additional services like reports, notifications and settlements.

More questions about the product? Have a look at our detailed FAQs.

DeepLinks FAQs ↗

Take a look at our in-depth documentation and API reference to learn more about Collect UPI.

Explore Docs ↗

Need some more information? Send us a message and we’ll get back to you in a flash.

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