UPI DeepLinks
The simplest payment link experience
Embed payment details, share on any channel—WhatsApp, SMS or email—and get paid in just two clicks with UPI.
GPay
PhonePe
PayTM
This chat is with the official business account of “Bharat Telecom”. Tap for more info.
Hello, Asha!
Your telephone bill of ₹830 for the month of August is due this week. Click the button below to pay.
Verifying payment...
🎉
Payment received for the month of August.
Thank you for your patronage! Have a nice day!
Bharat Telecom
₹830.00
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Get paid in multiple ways
Share links on any channel
Create links with payment details and send them over any channel—WhatsApp, email, SMS and more.
Create a Pay button
Embed a pay button in your app with pre-defined details like bill amount and receiver details.
Tapping the button pulls up all UPI apps on the customer’s phone. They select one and make the payment, and you get notified when the payment is done.
Print a QR
Print a QR code with the receiver details, so that customer can enter a custom amount.
Scanning the QR displays only the receiver details, and lets the customer enter an amount of their choice. You get notified when the payment is done.
Reach any UPI customer
Works with all UPI apps!
Collect any payment
Donations, rent, restaurant bills, invoice and more.
2-click experience
Tap the payment link and enter UPI pin. That's it!
Go live in 48 hours
Complete on-boarding and integration as a UPI Merchant with zero fuss.
Read Docs ↗
Reduce fraud
Each UPI payment link is mapped to a unique one-time VPA that is disabled after payment success.
Notifications and Reports
Receive notifications for payments, and detailed reports for hassle-free settlements reconciliation.
Reports API ↗More questions?
More questions about the product? Have a look at our detailed FAQs.
DeepLinks FAQs ↗Take a look at our in-depth documentation and API reference to learn more about Collect UPI.
Explore Docs ↗FAQs
What is a UPI DeepLink?
UPI, developed by NPCI, enables instant transfer of funds and is now the most popular way to pay in India. Deep links are embedded with pre-set bill details and customers can pay from any UPI app on their phone—GPay, PhonePe, PayTM and more.
Setu uses NPCI guidelines to create these links, that allow you to add details like bill amount or receiver account, and collect payments.
How is Collect UPI DeepLinks different from BBPS BillCollect and Collect PhonePe?
| BBPS BillCollect | Collect PhonePe | UPI DeepLinks |
| Collect bill payments from all of Bharat | Collect EMI payments on PhonePe | Collect via UPI payment links |
| ~300 million users | 200 million+ users | 125 million+ across all UPI apps |
| Biller and customer can initiate payment | Biller and customer can initiate payment | Only merchant can initiate payment |
| Go live in under a month | Go live in about a week | Go live in 48 hours |
Who is a Merchant?
An entity that generates bills for goods / services and wants to collect payments on the UPI gateway—called a Merchant as per NPCI.
What is NPCI?
National Payments Corporation of India, or NPCI for short, is the developer of the UPI gateway and provider of settlement services to banks (for any transactions on the UPI gateway). Banks can then settle payments to merchant accounts.
What role do banks and Setu play?
Banks are authorised by RBI to onboard new Merchants on UPI gateway. Setu acts as a bridge between banks and Merchants, offering simplified integration and compliance, with additional services like reports, notifications and settlements.
Other products for collections
Not quite what you were looking for? Check out our other bill collection products that solve for different use cases.
BBPS BillCollect
Collect bill payments across 400+ apps
Collect PhonePe
Accept EMI payments via PhonePe