UPI DeepLinks
The simplest payment link experience
Embed payment details, share on any channel—WhatsApp, SMS or email—and get paid in just two clicks with UPI.
GPay
PhonePe
PayTM
This chat is with the official business account of “Bharat Telecom”. Tap for more info.
Hello, Asha!
Your telephone bill of ₹830 for the month of August is due this week. Click the button below to pay.
Verifying payment...
🎉
Payment received for the month of August.
Thank you for your patronage! Have a nice day!
Bharat Telecom
₹830.00
—
•
—
•
—
•
—
•
1
2
3
4
5
6
7
8
9
×
0
ok
Get paid your way
Share payment links on any channel
Create links with amount, receiver account details or other information. Send them over WhatsApp, email, SMS and more. You get notified when the payment is done.
Reach any UPI customer
Works with all UPI apps!
2-click experience
The customer taps the payment link and enters their UPI pin. That's it!
Create a pay button
Embed a no-code, pre-built payment button, with customisation for colors and text.
Tapping the button pulls up all UPI apps on the customer’s phone and lets them select one for the payment.
Or print a QR
Print a QR code with the receiver details, which are the business’s bank details.
Scanning the QR lets the customer enter an amount of their choice. You get notified when the payment is done.
The simplest way to collect payments
Collect any type of payment
Donations, rent, restaurant bills, invoice and more.
Go live in 48 hours
Complete on-boarding and integration as a UPI Merchant with zero fuss.
Read Docs ↗
Reduce fraud
Each UPI payment link is mapped to a unique one-time VPA that is disabled after a successful payment.
Notifications and Reports
Receive notifications for payments, and detailed reports for hassle-free settlements reconciliation.
Reports API ↗Try it for yourself!
Fill in details—like WhatsApp number, customer name—to receive a sample payment message. Then, make an actual payment of ₹1.
Share details
Ready to get started?
FAQs
What is a UPI DeepLink?
UPI, developed by NPCI, enables instant transfer of funds and is now the most popular way to pay in India. Deep links are embedded with pre-set bill details and customers can pay from any UPI app on their phone—GPay, PhonePe, PayTM and more.
Setu uses NPCI guidelines to create these links, that allow you to add details like bill amount or receiver account, and collect payments.
Who is a Merchant?
An entity that generates bills for goods / services and wants to collect payments on the UPI gateway—called a Merchant as per NPCI.
What is NPCI?
National Payments Corporation of India, or NPCI for short, is the developer of the UPI gateway and provider of settlement services to banks (for any transactions on the UPI gateway). Banks can then settle payments to merchant accounts.
What role do banks and Setu play?
Banks are authorised by RBI to on-board new Merchants on UPI gateway. Setu acts as a bridge between banks and Merchants, offering simplified integration and compliance, with additional services like reports, notifications and settlements.
More questions about the product? Have a look at our detailed FAQs.
DeepLinks FAQs ↗Other products for payment collection
Not quite what you were looking for? Check out our BBPS BillCollect product, that makes repeat bill payments extremely easy and cost-effective.
BBPS BillCollect
Collect payments on digital or offline channels