What is a UPI DeepLink?
UPI, developed by NPCI, enables instant transfer of funds and is now the most popular way to pay in India. Deep links are embedded with pre-set bill details and customers can pay from any UPI app on their phone—GPay, PhonePe, PayTM and more.
Setu uses NPCI guidelines to create these links, that allow you to add details like bill amount or receiver account, and collect payments.
Who is a Merchant?
An entity that generates bills for goods / services and wants to collect payments on the UPI gateway—called a Merchant as per NPCI.
What is NPCI?
National Payments Corporation of India, or NPCI for short, is the developer of the UPI gateway and provider of settlement services to banks (for any transactions on the UPI gateway). Banks can then settle payments to merchant accounts.
What role do banks and Setu play?
Banks are authorised by RBI to on-board new Merchants on UPI gateway. Setu acts as a bridge between banks and Merchants, offering simplified integration and compliance, with additional services like reports, notifications and settlements.