What is Open network for digital commerce (ONDC)?
ONDC is a network that enables location-aware digital commerce across industries. Businesses can be discovered and their products showcased on any ONDC-compliant buyer facing platform.
ONDC will enable large-scale democratisation of digital commerce in India by providing a level playing field for sellers of any size. Once available on ONDC, sellers become discoverable across multiple buyer platforms. Buyer platforms can similarly showcase products from any ONDC seller on their website/app.
How do sellers benefit from ONDC?
Sellers can greatly benefit from ONDC. Some advantages include—
Access to more buyers and thus, better growth in sales
Higher sales, with low cost for customer acquisition and reduced commission fees
Autonomy in business decisions, with access to many buyer-facing channels to showcase products
Flexibility to use plug-n-play services—like logistics or inventory management—to support faster business growth
How do aggregators benefit from ONDC Seller?
Aggregators can build services on top of ONDC to serve businesses who want to sell. Some benefits—
Reduce time-to-market and time-to-scale with Setu APIs
Focus on seller acquisition and let Setu handle ONDC network integrations and compliance
Access a complete order management suite, from discovery to post-fulfilment services for orders.