Prequalify users and offer loans over WhatsApp
Generate leads for lenders. Or redirect your customers to pre-built loan journeys on WhatsApp.
Earn revenue for every qualified lead and successful loan disbursal.
Are you a business that works with 5K+ small businesses? Join us in launching an industry-first experience loan application for your users 🔔
Get in touch to know more about the product—
← ApnaBank India
⋮
This chat is with the official business account of “ApnaBank India”. Tap for more info.
Hi, I’d like a loan, please.
Yes, customer!
Share your PAN number please.
ABCDE1234F
Thank you! Hold on while we check your eligibility...
Congrats! Here are some offers for you—
1️⃣ ₹30,000 at 12% interest
2️⃣ ₹50,000 at 16% interest
1
Great! Share your bank account number, please.
05727537296826
Super! And the IFSC, too.
APNA00001234
🎉
Excellent! Your loan is ready for disbursal!
Sign and upload agreement to receive funds. Repay EMIs right on WhatsApp!
Are you a bank or NBFC?
Setu helps build seamless user flows on top of your existing lending products and APIs.
Lending for Banks
Get pre-qualified leads, offer loans via many digital channels
Earn revenue from day one
Generate leads for Setu’s bank partners, using our qualification engine. Earn revenue for both qualified borrowers and successful disbursals.
Engage your customers effectively—display loan offers to qualified borrowers—and redirect to our pre-built, complete loan journeys, right from your app or website.
Get started in just one day!
Offer sole proprieterships up to ₹10 lakhs, in under 10 mins
Industry-first loan application on WhatsApp
Customisable loan experience
More than 50% of our applications are from Tier 2 or Tier 3 cities!
Pre-built journeys
An industry-first WhatsApp loan application UX. Customise the loan chatbot with pre-filled borrower data, custom images and buttons.
One stop for loan applications
Inbuilt lead qualification, KYC verification, LMS/LOS integration—so you needn’t lift a finger.
Compliant, always
Data is encrypted end-to-end and Setu complies with all data localisation norms.
Bank-grade security
Setu is ISO 27001 certified and adheres to all bank infosec requirements.
Zero integration, complete loan journeys
Prompt customers to apply for loans at key conversion points—like when a business receives an invoice or when a GST payment is due.
Redirect customers to Setu’s pre-built end-to-end loan journeys—complete with loan application, KYC checks, e-sign for loan agreement and e-mandate.
Offer loans contextually
Display loan offers when the user is more likely to apply, for better UX and higher conversions.
Cross-sell other products
Incorporate ready flows for additional products like CIBIL score fetch or credit line drawdowns.
Generate leads for lenders
Use Setu’s qualification engine on your website or app to generate leads for Setu’s lending partners.
Share your customers’ basic details—like name, WhatsApp number, DOB, PAN—to qualify borrowers and earn on every disbursal.
Prequalify borrowers
Setu’s engine ingests customer data to qualify them, even before you target them for loans.
Earn per disbursal
High returns with lead generation fees for every loan disbursal.
Quick go-live
Higher loan disbursals
Improved engagement and retention
View all leads in one dashboard—
Total leads
658
Qualified
316
Commission earned
₹2100
Applications in progress
Count
109
Value
₹2,00,540
Disbursed loans
Count
34
Value
₹90,540
Approval post pre-qualification
33%
Overall approval
19%
Lead quality
This is based on overall approval rate of your leads