Lending for Devs
A standardised, secure lending platform for Bharat
Service any type of loan with our modular APIs and vetted lending partners.
Generate leads for lenders and earn per disbursal. Or redirect your customers to pre-built loan journeys.
COMING SOON
We’re hard at work to bring this project to life. Interested in being a part of the early beta testers?
Are you a bank or NBFC?
Setu helps build seamless user flows on top of your existing lending products and APIs.
Lending for Banks
Get pre-qualified leads, offer loans via many digital channels
An easy-to-use lending platform
Generate leads for Setu’s banking partners, using our qualification engine. Display loan offers from multiple lenders to qualified borrowers and earn per successful disbursal.
Setu also provides pre-built flows for complete loan journeys. Engage and retain your customers by launching loan applications right from your app or website.
Multiple loan products
Pre-qualified offers from vetted bank partners, for many types of loans—personal, MSME & more.
One stop for loan applications
Inbuilt lead qualification, KYC verification, LMS/LOS integration—so you needn’t lift a finger.
Compliant, always
Data is encrypted end-to-end and Setu complies with all data localisation norms.
Bank-grade security
Setu is ISO 27001 certified and adheres to all bank infosec requirements.
Lead generation for lenders
Use Setu’s qualification engine on your website or app to generate leads for Setu’s lending partners.
Share your customers’ basic details—like name, WhatsApp number, DOB, PAN—to qualify borrowers and earn on every disbursal.
Prequalify borrowers
Setu’s engine ingests customer data to qualify them, even before you target them for loans.
Earn per disbursal
High returns with lead generation fees for every loan disbursal.
Quick go-live
Higher loan disbursals
Improved engagement and retention
View all leads in one dashboard—
Total leads
658
Qualified
316
Commission earned
₹2100
Applications in progress
Count
109
Value
₹2,00,540
Disbursed loans
Count
34
Value
₹90,540
Approval post pre-qualification
33%
Overall approval
19%
Lead quality
This is based on overall approval rate of your leads
Zero integration, complete loan journeys
Prompt customers to apply for loans at key conversion points—like when a business receives an invoice or when a GST payment is due.
Redirect customers to Setu’s pre-built end-to-end loan journeys—complete with loan application, KYC checks, e-sign for loan agreement and e-mandate.
Offer loans contextually
Display loan offers when the user is more likely to apply, for better UX and higher conversions.
Cross-sell other products
Incorporate ready flows for additional products like CIBIL score fetch or credit line drawdowns.
