How Fibe increased their loan application rate by over 15% with Account Aggregator
We’ve all heard this before—80% of Indians live paycheck to paycheck
Source ↗Fibe (previously EarlySalary) addresses this problem by offering bullet loans, salary advances, and buy-now-pay-later options to help individuals manage their immediate credit needs.
A simplified process on their app lets Fibe’s customers get loan application approval and access to funds quickly through their mobile app.
Understanding Fibe’s challenges
Manual bank statement collection
Authenticity of the document
High effort and high drop-off rates
Delays due to document unavailability
Fibe initially had partnered with another Account Aggregator but decided to switch to Setu
Better coverage—Setu’s AA gateway had more Financial Information Providers (FIPs) live than any other AA players in the market, including major banks like SBI.
Superior tech stack—Fibe had partnered with Setu previously, and appreciated our robust and mature technical infrastructure.
White-glove support—Setu’s support team was highly available, with fast issue resolution and proactive communication especially during downtimes. Smooth integration was core to Fibe’s creating a better lending journey.
Clear documentation—Our simply docs made it easy for Fibe’s tech team to access, test, and implement Account Aggregator APIs.
IN FOCUS
India’s first gateway for Account Aggregator—
Setu Account Aggregator gateway
Access financial data with user consent
Outcomes and metrics
15%+ increase in loan applications
Customers found bank statement sharing easier and faster, leading to higher participation in loan applications.
5% higher FIP success rate for top banks
Compared to the previous integration, Setu AA gateway allowed more customers from the top 10 banks to complete their loan applications.
This partnership reflects a shared commitment to addressing challenges and continuously optimising the process. With ongoing enhancements, the focus is on delivering even greater value for Fibe and its customers.
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