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CASE STUDY / 2022

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ET Money achieves 30% higher conversions in user on-boarding

ET Money is one of India’s fastest-growing apps with 7 million+ users availing investments, savings products, insurance and loans.

The problem

Solve for higher conversions

ET Money needed to get their users to easily sign an advisory agreement to on-board them. Without this, users would not be able to transact on the app.
With their previous integration ET Money faced a large number of drop-offs at this step, and worse still, they didn’t know why.
ET Money’s requirements—
  • Identity check before document signing
  • Get user conversion metrics
  • Use ET Money branding for screens
  • Native experience for mobile signing

Note—Aadhaar eSign is a compliant way to use OTP sent to one’s Aadhaar-linked number to digitally sign a document in India.

The solution

ET Money dropped NSDL’s eSign flow and designed new screens using Setu’s Aadhaar eSign APIs.

What ET Money loved about Setu

  • Intuitive, flexible APIs, with the best uptimes
  • Control over branding and UX
  • Visibility on user data with webhooks

Impact

A 30% increase in on-boarding completion

Acme electronic signature service

ASP nameXYZ Solutions Private Limited
Transaction IDESIGN:2006100148097053Q...
Date & Time2020-06-10T01:48:09

  1. 1. Use my Aadhaar / Virtual ID details (as applicable) for the purpose of digitally signing documents for/with BrokenTusk Technologies Private Limited authenticate my identity through the Aadhaar Authentication system (Aadhaar based e-KYC services of UIDAI) in accordance with the provisions of the Aadhaar (Targeted Delivery of Financial and other Subsidies, Benefits and Services) Act, 2016 and the allied rules and regulations notified thereunder and for no other purpose.

  2. 2. Authenticate my Aadhaar/Virtual ID through OTP or Biometric for authenticating my identity through the Aadhaar Authentication system for obtaining my e-KYC through Aadhaar based e-KYC services of UIDAI and use my Photo and Demographic details (Name, Gender, Date of Birth and Address) for the purpose of digitially signing documents for/with BrokenTusk Technologies Private Limited.

  3. 3. I understand that Security and confidentiality of personal identity data provided, for the purpose of Aadhaar based authentication is ensured by NSDL e -Gov and the data will be stored by NSDL e-Gov till such time as mentioned in guidelines from UIDAI from time to time.

VID/Aadhaar

Click Here to generate virtual ID

Download Instructions to generate virtual ID in lieu of Aadhaar

©2019 Acme E-Governance Infrastructure Pvt. Ltd. All rights reserved.

Please do not press “Submit” once again or the “Refresh” or “Back” button

→

👁‍🗨

Your logo

Aadhaar eSign

Sign this document using an OTP sent to your Aadhaar linked mobile number.

Aadhaar number

1234-5678-9012

  • Use my Aadhaar / Virtual ID details (as applicable) for the purpose of digitally signing documents for/with BrokenTusk Technologies Private Limited authenticate my identity through the Aadhaar Authentication system (Aadhaar based e-KYC services of UIDAI) in accordance with the provisions of the Aadhaar (Targeted Delivery of Financial and other Subsidies, Benefits and Services) Act, 2016 and the allied rules and regulations notified thereunder and for no other purpose.

  • Authenticate my Aadhaar/Virtual ID through OTP or Biometric for authenticating my identity through the Aadhaar Authentication system for obtaining my e-KYC through Aadhaar based e-KYC services of UIDAI and use my Photo and Demographic details (Name, Gender, Date of Birth and Address) for the purpose of digitially signing documents for/with BrokenTusk Technologies Private Limited.

  • I understand that Security and confidentiality of personal identity data provided, for the purpose of Aadhaar based authentication is ensured by NSDL e -Gov and the data will be stored by NSDL e-Gov till such time as mentioned in guidelines from UIDAI from time to time.

👁‍🗨

Your logo

Aadhaar eSign

123456

Resend OTP
☰
Your app
Aadhaar eSign

Signed successfully!

↓ Download signed document

Initiate signature from your app/website

Setu is an agile partner with high energy and a strong sense of ownership. The UI/UX of their products has been handled in the most customer centric way. Integrating with their eSign APIs was swift and clean, and now we’re enjoying 30% higher conversion.
Pukit Benada
Senior Product Manager, ETMoney

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