ACCEPT PAYMENTS

Accept UPI payments, at every customer touchpoint

From checkout links to QR codes to VPA-based reconciliation — one platform to collect, wherever your customer transacts.

TRUSTED ACROSS PAYMENT TOUCHPOINTS

Flipkart logoNavi logoUjjivan Small Finance Bank logoShiprocket logo

99%

Uptime Guarantee

94%

Transaction Success Rate

>₹1,000 Cr

Monthly GTV

10,000+

Transactions per second

Zero

Deemed transactions

FOUR WAYS TO ACCEPT

Four ways to accept. One reliable platform.

Soft green mountain ridge fading into a pale sky
A UPI deeplink payment screen showing a 4,000 rupee payment to a stationery shop

DEEPLINK

One link. Instant checkout.

Generate a single payment link for a frictionless checkout — no app switching, no scanning required.

Soft green mountain ridge fading into a pale sky
A UPI deeplink payment screen showing a 4,000 rupee payment to a stationery shop

DEEPLINK

One link. Instant checkout.

Generate a single payment link for a frictionless checkout — no app switching, no scanning required.

Soft green mountain ridge fading into a pale sky, vertical crop
A UPI deeplink payment screen showing a 4,000 rupee payment to a stationery shop

DEEPLINK

One link. Instant checkout.

Generate a single payment link for a frictionless checkout — no app switching, no scanning required.

Soft green mountain ridge fading into a pale sky
A static UPI QR code card for a stationery shop, showing its UPI ID

STATIC QR

One QR, unlimited payments.

Simplify repeat payment collection with reusable QR codes — print once, collect forever.

Soft green mountain ridge fading into a pale sky
A static UPI QR code card for a stationery shop, showing its UPI ID

STATIC QR

One QR, unlimited payments.

Simplify repeat payment collection with reusable QR codes — print once, collect forever.

Soft green mountain ridge fading into a pale sky, vertical crop
A static UPI QR code card for a stationery shop, showing its UPI ID

STATIC QR

One QR, unlimited payments.

Simplify repeat payment collection with reusable QR codes — print once, collect forever.

Soft green mountain ridge fading into a pale sky
A dynamic UPI QR card pre-filled with a 4,000 rupee amount

DYNAMIC QR

Accept the right amount, every time.

Eliminate payment errors with transaction-amount-specific QR codes, generated on the fly.

Soft green mountain ridge fading into a pale sky
A dynamic UPI QR card pre-filled with a 4,000 rupee amount

DYNAMIC QR

Accept the right amount, every time.

Eliminate payment errors with transaction-amount-specific QR codes, generated on the fly.

Soft green mountain ridge fading into a pale sky, vertical crop
A dynamic UPI QR card pre-filled with a 4,000 rupee amount

DYNAMIC QR

Accept the right amount, every time.

Eliminate payment errors with transaction-amount-specific QR codes, generated on the fly.

Soft green mountain ridge fading into a pale sky
A UPI payment screen showing a uniquely generated virtual payment address

INFINITE VPA

Every payment, automatically identified.

Simplify payment identification and automate collections and reconciliation with a unique VPA per customer or order.

Soft green mountain ridge fading into a pale sky
A UPI payment screen showing a uniquely generated virtual payment address

INFINITE VPA

Every payment, automatically identified.

Simplify payment identification and automate collections and reconciliation with a unique VPA per customer or order.

Soft green mountain ridge fading into a pale sky, vertical crop
A UPI payment screen showing a uniquely generated virtual payment address

INFINITE VPA

Every payment, automatically identified.

Simplify payment identification and automate collections and reconciliation with a unique VPA per customer or order.

Pickrr’s success story

UPI DEEP LINKS

Pickrr logo

One-click UPI checkout launched in just a couple of weeks

“Payments are a critical part of the e-commerce journey. With Setu’s UPI Deep Links, we built a one-click checkout experience for all our merchants. Integration was swift, helping us launch in just a couple of weeks, while enabling higher conversions than the average payment gateway.”

Yashvika Mittal

Product Marketing Manager, Pickrr

UPI DEEP LINKS

Pickrr logo

One-click UPI checkout launched in just a couple of weeks

“Payments are a critical part of the e-commerce journey. With Setu’s UPI Deep Links, we built a one-click checkout experience for all our merchants. Integration was swift, helping us launch in just a couple of weeks, while enabling higher conversions than the average payment gateway.”

Yashvika Mittal

Product Marketing Manager, Pickrr

BUILT FOR VOLUME

Everything you need to collect at scale

Bulk creation

Generate thousands of QR codes or payment links in a single batch — no one-by-one setup.

Bulk creation

Generate thousands of QR codes or payment links in a single batch — no one-by-one setup.

Customize

Brand every payment touchpoint — QR, link, and checkout — to match your business.

Customize

Brand every payment touchpoint — QR, link, and checkout — to match your business.

Real-time analytics

Track every collection live — conversions, success rates, and revenue, in one dashboard.

Real-time analytics

Track every collection live — conversions, success rates, and revenue, in one dashboard.

WHO WE SERVE

Use Setu UPI to consume it your way

Banking & NBFCs

Accelerate lending and repayments, automate collections. Deeplink · QR · Infinite VPA

Banking & NBFCs

Accelerate lending and repayments, automate collections. Deeplink · QR · Infinite VPA

E-commerce

Increase checkout conversion, offer flexible payment options. Deeplink · QR

E-commerce

Increase checkout conversion, offer flexible payment options. Deeplink · QR

Logistics

Digitize COD collections, enable real-time payouts. Deeplink · QR

Logistics

Digitize COD collections, enable real-time payouts. Deeplink · QR

Grocery & Food Delivery

Speed up checkout, support high-volume collections. Deeplink · QR

Grocery & Food Delivery

Speed up checkout, support high-volume collections. Deeplink · QR

COMMON QUESTIONS

FAQs

What is a UPI payment link and how does it work for businesses?

A UPI payment link is a shareable URL that opens the customer's UPI app directly for payment — no QR scan or manual entry needed, ideal for WhatsApp, SMS, or email-based collection.

What's the difference between a static and dynamic QR code for UPI payments?

A static QR code stays fixed and lets customers enter any amount; a dynamic QR code is generated with a pre-set amount for each transaction, reducing entry errors.

How does a UPI QR code for business help small merchants?

A UPI QR code lets small merchants accept payments without a POS terminal or payment gateway account, with zero MDR for most transaction types.

Can a UPI payment link generator create links in bulk?

Yes — for businesses collecting from many customers, bulk generation of payment links or QR codes in a single batch avoids manual one-by-one creation.

What is a VPA generation API and why would a business need one?

A VPA generation API creates a unique virtual payment address per customer or order, making it easy to automatically identify and reconcile which payment belongs to which transaction.

Is a dynamic QR code payment more secure than a static one?

Dynamic QR codes reduce the risk of payment errors and certain fraud patterns since the amount is fixed at generation, rather than left open for the customer to enter.

How is a static QR code UPI setup best used for repeat collections?

A static QR code is ideal for locations or use cases with repeat, in-person collection — print once and reuse indefinitely, unlike dynamic QR codes generated per transaction.

Do UPI payment links expire?

Expiry is configurable — businesses can set payment links to expire after a set time or number of uses, depending on the use case.

Can a UPI QR code for business be customized with branding?

Yes — many providers support branded checkout experiences around the QR code or payment link, matching the business's visual identity.

How does a VPA generation API simplify reconciliation for high-volume merchants?

By assigning a unique VPA per customer or order, incoming payments can be automatically matched to the correct transaction without manual matching against bank statements.